10
Learning Center
Learning why a usable experience can still solve the wrong problem.
- Failure
- Research
- Ambiguity
- Trade-offs
- Company
- Oriflame
- Area
- Business App
- Platform
- Mobile
01The problem
Learning content was fragmented, so I assumed that making it easier to browse and navigate would increase engagement.
The first solution improved organisation — but not the behaviour I wanted to change.
02How I knew
After the first version, users could navigate the experience, but this did not translate into the expected learning engagement.
That challenged my original assumption that better content discovery was the main problem to solve.
03My role
I worked on the Learning Center experience and helped reframe the direction after the initial approach did not produce the expected behaviour.
04Key constraints
New and experienced Brand Partners had different learning needs, while existing content, progress and certificates still needed to remain accessible.
05Design process
- Initial hypothesis
- first solution
- behavioural signal
- reframe
- contextual learning
- revised direction
Instead of optimising the original solution further, I went back to the problem.
06Key decisions
I changed the design question from:
“How do we help users find training?”
to:
“What does this user need to learn right now?”
This shifted the direction from content browsing toward contextual guidance.
07Trade-offs
Open browsing offered flexibility but required users to decide what was relevant.
I prioritised guided next steps, while keeping the wider learning library accessible.
08Solution
A more contextual learning experience with relevant starting points, recommendations and clearer next steps based on where users were in their journey.
- Original Learning Center screens
- New user
- Ongoing user
- Flow today → Suggested flow (FigJam)
09Result
The project moved from improving content organisation to a revised learning model focused on relevance and guidance rather than browsing alone.
10What I’d do differently
I’d validate the core behavioural assumption before investing in the first solution.
A usable experience matters only if it solves the right problem.